Specialized har foretaget endnu en ændring i ledelses toppen og udnævnt den tidligere Pon.Bike- og Canyon Bicycle chef Armin Landgraf til ny CEO i stedet for Scott Maguire, der fremover skal stå i spidsen for brandets nye innovations- og teknologi division.
Tidligere CEO Scott Maguire skal lede mærkets nye innovations- og teknologidivision.
Amin Landgraf kom til Specialized i 2022 som chef for Worldwide Markets. Han har en fortid hos Pon.Bike fra 2015-2019 og Canyon Bicycle fra 2019-2021. Hidtil har han rapporteret til Maguire, der blev udnævnt til CEO af Specialized’s grundlægger Mike Sinyard i 2022.
læs vores: Generationskifte hos Specialized
Trods en fremskreden alder kan Mike Sinyard endnu ikke helt slippe kontrollen med hans livsprojekt. Hans nuværende rolle er stadig bestyrelsesformand samt andre rådgivende roller omkring brandets videre retning.
I en officiel pressemeddelse skriver Specialized:
“Scott has been instrumental in steering Specialized through challenging times whilst launching incredible products to maintain the strong position we have today,” Specialized said in an emailed statement to BRAIN. “With this new appointment, Scott will lead this newly formed innovation group, focusing on electrification. Scott will lead this group as CEO and utilize his deep expertise and his unique talent for innovation.”
“The team is excited for the leadership Scott and Armin will bring in their new roles as we continue our transformation,” Specialized said. “Our mission to Pedal the Planet Forward requires Specialized to be a strong and thriving business, inspiring the world to ride through innovation. We’re more confident than ever of our future and what we bring to the world.”
Landgraf og Maguire vil fremover begge sidde i bestyrelsen under ledelse af Mike Synyard. Scott Maguire har en fortid hos Dyson gennem 18 år i forskellige funktioner.
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